On Brand History
On is a high-performance sports brand originating from Switzerland, renowned for its running shoes, athletic apparel, and sports gear. Driven by innovative cushioning technology, a minimalist design aesthetic, and a relentless pursuit of the ultimate running experience, the brand has grown into a globally recognized name in the sports industry.
Today, On’s product portfolio spans running, hiking, tennis, fitness, and everyday lifestyle categories, with operations extending across Europe, North America, Asia, and other international markets.
---
Brand Founding
On was founded in Zurich, Switzerland, in 2010.
The brand was established by three co-founders:
* Olivier Bernhard
* David Allemann
* Caspar Coppetti
Olivier Bernhard, a former professional triathlete and world champion, sought to create a running shoe that offered both a soft landing and a powerful push-off. He experimented with various sole structures, eventually developing the concept for what would become the brand's signature CloudTec® cushioning technology.
---
The Birth of CloudTec® Technology
One of On’s most iconic innovations is its CloudTec® cushioning technology.
The sole features multiple independent, hollow cushioning units (known as "Cloud elements") that absorb impact upon landing and provide rapid energy return during push-off, delivering a running experience that balances cushioning with responsive agility.
This innovative design helped On establish a distinctive identity in the highly competitive running shoe market and served as a cornerstone of the brand's growth.
---
International Expansion
Shortly after its inception, On began expanding into international markets.
Thanks to its innovative technology, lightweight design, and Swiss design philosophy, On quickly garnered attention from both professional athletes and recreational runners.
As the brand's influence grew, its sales network expanded to cover:
* Europe
* North America
* Asia
* Oceania
* Latin America (and other regions)
Today, On products are sold in dozens of countries and regions worldwide, and the brand continues to expand its global footprint.
---
Continuous Product Line Expansion
As the brand has evolved, On has expanded well beyond just running shoes. Current key products include:
* Road running shoes
* Trail running shoes
* Hiking shoes
* Tennis shoes
* Training shoes
* Sportswear
* Outdoor gear
* Everyday casual collections
The brand continuously launches new products tailored to various athletic activities and consumer needs.
---
Collaborations with Athletes
On maintains long-standing partnerships with professional athletes worldwide to test and optimize its products.
The brand actively participates in international running races and various sporting events, aiming to continuously enhance product performance through athlete feedback.
Additionally, the brand collaborates with numerous renowned athletes and teams, further boosting its influence in the global sports market.
---
Partnership with Roger Federer
In 2019, renowned tennis player Roger Federer became an investor and partner of On.
The two parties have collaborated on shoe development and product design, launching several co-branded lines, such as "THE ROGER" collection.
This partnership has further elevated On's global profile and propelled the brand's expansion into additional sports categories.
---
IPO and Continued Growth
In 2021, On successfully listed on the New York Stock Exchange (NYSE), further expanding its international influence and fueling momentum for future growth.
In recent years, the brand has continued to increase investment in product R&D, digital experiences, global retail networks, and sustainability, thereby enriching its product lineup and expanding into international markets.
---
Sustainability
On regards sustainability as a crucial component of its long-term brand strategy.
The brand continuously explores eco-friendly materials, production processes, and recycling solutions, aiming to minimize the environmental impact of its products throughout their entire lifecycle.
In recent years, On has implemented various initiatives regarding material innovation, the circular economy, and resource efficiency, while continuously refining its sustainability programs.
---
Brand Philosophy
On remains committed to innovation as its core, striving to provide sports enthusiasts with more comfortable and efficient athletic experiences through continuous improvements in product design and technology.
The brand emphasizes the fusion of technological innovation, functional design, and minimalist aesthetics, dedicated to helping more people enjoy the pleasure of sports.
---
On Today
After years of development, On has grown into a globally renowned sports brand. Driven by continuous product innovation, a global footprint, and an unwavering commitment to the athletic experience, the brand has steadily expanded its product categories and market reach, establishing significant influence in the running and sports equipment sector while continuing to serve a vast number of professional athletes and sports enthusiasts worldwide.